Website driftLive audit
01
Positioning
Rewrite3 pivots behind
02
Proof order
Move upBuried below the fold
03
Demo path
ClarifyCTA split
Strategy → Copy → Design → Build → Live in ~2 weeks
For SaaS and AI founders whose product has outgrown the page explaining it. We sharpen the message, design the experience, and get it live.
Launch sprintSort by priority
Hero messageClear enough
→Proof orderNeeds assets
→CTA pathQA pass
→Weekly drift+3 stale sections
2wETA: ~2 WEEKSStrategy → Shipped
StrategyCopyDesignBuildLive in ~2 weeksNo three-month redesignOne focused sprint
The gap
Your product ships weekly. Your website ships once a year.
New features, sharper positioning, better customers, bigger ambitions. Your team keeps moving. Your website doesn't.
That is not just a design problem. It is a trust problem.
Last story refresh
Fix what buyers decide first.
The 10-second test
Your buyers are scanning for answers.
The buyer is scanning.
In ten seconds, the page has to make the offer obvious and believable.
WhatPlain-language offerWhoRecognizable buyerWhyOutcome + proof
So the page starts with what they need to know first.
The 10-second testWHAT IS THIS?
If your hero makes someone decode clever marketing language, you've already made the sale harder.
Recent shipments
The kind of launches Hippo can move.
Concept work, clearly marked. No fake logos, testimonials, ratings, or revenue claims.
01 / Concept shipment
Atlas Mode
AI SaaSMessaging + landing pageA sharper first read for a technical product.
ConceptAILaunch
02 / Concept shipment
Northstar Sync
B2B SaaSWebsite refreshA clearer story, proof order, and product frame.
ConceptB2BRefresh
03 / Concept shipment
Signal Desk
GTM toolProduct page systemDense workflow value made easier to scan.
ConceptGTMCopy
04 / Concept shipment
Kitebase
Developer SaaSPositioning + buildA founder-led product moved from vague to demo-ready.
ConceptDevtoolSprint
Positioning
The landing page is part of the product.
It is often the first interaction with your company. Before the demo. Before the sales call.
If the site feels vague, the buyer may never reach the sharp part.
PRODUCT TOUCHPOINT
The website is not decoration. It is part of how the product gets understood and bought.
The site is often the first product experience.
Make the company easy to understand early.
Show what changed and why it matters.
Make the next conversation sharper.
ClarityFast
Why Hippo
No agency relay race.
One focused team for strategy, copy, design, build, and launch.
HIPPO MODENo agency relay race.
01Product first
We understand the product first.
Before touching Figma, we learn what you sell, who needs it, what changed, and why anyone should care.
02No lorem
Copy and design happen together.
No lorem ipsum. No designing around unfinished Google Docs. Message and interface evolve together.
03Less waiting
Fast doesn't mean rushed.
We remove handoffs. We don't remove thinking. Speed comes from the way the studio operates.
04Live, not stuck
We ship the thing.
You do not get a folder of frames and a good-luck message. We design it, build it, QA it, and launch it.
Two-week process
About two weeks. Start to live.
The same team understands the product, writes the story, designs the experience, and builds the thing.
Timelines assume assets and feedback arrive on schedule. Complex websites may take longer.
Days 01-02Active sprint
STRATEGY + SCOPE
We clarify the product, buyer, category, current site, and launch goal.
DecideNo loose briefMakeCopy and UI togetherShipQA before handoff
- Product understanding
- Audience clarity
- Launch goal
Services and pricing
Two focused ways to get the website caught up.
SERVICE 01
~2 weeks
Landing Page Sprint
$3,000FIXED
For launches, campaigns, demand tests, and products that need a sharper first impression.
StoryCopyPageShip
Included shipment
- Positioning + messaging
- Page structure + conversion copy
- Custom responsive design
- Framer or Webflow build
- Forms, analytics, QA, and launch
- 7 days post-launch support
Book a callOne page. One tight sprint. Strategy to shipped.
SERVICE 02
~2 weeks for standard scope
Website Refresh
$5,000STANDARD SCOPE
For SaaS companies whose product changed while the website stayed behind.
AuditIASystemShip
Included shipment
- Existing website audit
- Positioning + information architecture
- Homepage plus up to 4 core pages
- Responsive design system
- Framer or Webflow, CMS where needed
- Forms, analytics, QA, and launch
- 7 days post-launch support
Book a callBigger scope. Same bias toward shipping.
Old way vs Hippo
Websites shouldn't take a quarter to ship.
Not every agency. Just the version where the workflow eats the project.
The old wayToo many pauses
Week 01: Kickoff.Week 02: Strategy.Week 04: Waiting for copy.Week 06: First designs.Week 08: Revisions.Week 10: Developer handoff.Week 12: Nearly there.
Shipped by HippoAbout two weeks
Day 01: Understand.Day 03: Position.Day 05: Design.Day 08: Build.Day 11: Polish.~Day 14: SHIPPED ✓
What changesSame important thinking.
Far fewer handoffs.
Qualification
Probably a fit if any of these sting a little.
FIT CHECKA few of these feel familiar?
We should probably talk.
Your product is better than your website makes it look.
People get it after the demo, not before.
You are launching and cannot spend three months managing an agency.
Your homepage is still three pivots behind.
The positioning changed. The website did not.
Your category is starting to look interchangeable.
You have said 'we need to fix the website' for six months.
FAQ
The practical bits before kickoff.
ANSWER MAPKickoff clarity
SpeedScopeCopyLaunch
Fast answers first, so founders can decide without a long discovery maze.
Most projects go from strategy to live site in about two weeks. Larger scopes or unusual integrations may take longer.
Ready to ship
Book a call when the project is real.
Serious launch, refresh, or campaign on the table? Pick a time and we will talk through fit, scope, and the fastest useful path.
Qualified projectsClear next stepCal.com booking
Pick timeDiscussScopeSprint
CALL / 01Choose a slot.
Slotpick a timeCallfit + scopeSprintif it fits
CAL.COM / 30 MINFit call
Book a call if the project is real.
Pick a slot. Bring the product, current site, or launch goal. We will discuss fit, scope, timeline, and what should ship first.
FitScopeTimeline
Book a callCal.com opens in a new tab. Bring the current site or launch notes if you have them.